So, you have a local business that you’re wanting to market online. You’ve heard of local business article marketing, and it sounds promising. The only problem is that you just can’t wrap your head around how to get your articles to appear only on websites based in your country. After all, isn’t that the way to draw targeted customers to your local business website?
Every day I speak to local business owners who are interested in doing article marketing, and the scenario I presented above is extremely typical.
A business owner unacquainted with the way that website marketing works will usually assume that article marketing works by submitting articles to publishers who own websites with viewers in a specific city or country. Then a person who lives in the city where the business is located will see the article and click the link in the resource box leading back to the business owner’s website.
I can completely understand how this mistaken belief comes about–in the offline world that is how marketing works.
If you want to market your business offline, you need to publish an advertisement in your local newspaper or on your local radio or television station. In the offline world it would not make sense to air a commercial for your local business in a foreign country or distant city.
This is a marketing principle from the offline world, but that is not how marketing works on the internet.
In the offline world you need to go in search of your customers and follow them where they go.
On the internet the tables are turned: your customers search for you.
Your potential customers tell you outright what they want–they type what they need into Google, and then Google obliges by providing a list of websites ranked in order with the websites that have the best chance of satisfying the searcher at the top.
What is the value of being ranked #1 in Google?
A top ranking site in Google receives about 8.5 more visitors than the website in the #5 position. That means that if your website is ranked 5th and receives 8,000 unique visitors a month, then if your website jumped to the #1 spot you would be enjoying 68,000 unique visitors a month.
Could your website use that targeted exposure?
Being ranked #1 in Google is like continuously airing a commercial that plays only for your target market. Better yet, it’s like a commercial that your potential customers are directly asking to see repeatedly, at all hours of the day and night.
Now THAT is targeted traffic.
Forget about trying to get your articles published on websites that are based in your specific country. That is a very wide group of readers–not everyone in your country or city is interested in your specific business. You can do better much than that.
You really want visitors to your website who are located in your specific location AND who are also interested in the services that you offer. To achieve that goal, you need to go for a higher search engine ranking for your keyword terms that are specific to your location and your niche.
Here’s how you do that:
1 – Write articles on your general topic. Do not mention your location in your title or article body.
2 – In your resource box use your location specific keyword terms to form the clickable link that leads to your website.
3 – Submit your articles to publishers who publish articles on similar topics. Most article directories will have a category that is appropriate for your niche.
Do you now understand how article marketing can send very specific customers to a website, generating much more targeted interest in your business than radio, television or newspaper ever could?
Do you have any questions about how to do business article marketing for your specific local business?